our roots
Based in Michigan’s Upper Peninsula along Lake Superior shoreline, Edge Of The Known works where it plays. It is desolate here. Our town of 20,000 is the biggest city for three hours or more in any direction. Rugged boreal forest surrounds us with staggering trail systems and nearly instantaneous outdoor access. If the lake looks inviting, it’s only a mile from our door to the beach. Extraordinary hiking, biking, and skiing are minutes away. That kind of outdoor access means that we’re outside, every day, through every kind of weather mother nature can conjure. It’s a perfect proving grounds for our designs… and a demanding source of inspiration.
Our founder, Brad Groves, has over a decade of experience in the outdoor industry and published a book, “Conversational Guide To Backcountry Equipment,” about outdoor equipment and apparel. He’s been immersed in outdoor pursuits for several decades, and has re-imagined ways to make things just about as long.
